Lord and Taylor, New York shopfront 1967, silver gelatin print, 19 x 24cm. Courtesy of RMIT Design Archives.

Mod golden girl of fashion comes home

Prue Acton OBE is unquestionably an Australian fashion icon.  Leaving school at 15 to study art and textile design at Melbourne’s RMIT, by age 21, this local girl from Beaumaris was the toast of New York.

At a time when young women were still expected to dress like their mothers, Prue Acton ‘s youth-focused ‘Mod’ designs caught the winds of change, creating a new look for young adventurous Australian women and girls.

Opening her own label in 1963, over the course of the next two decades she grew the business to world-wide sales in excess of $11 million.

Snapshots: Prue Acton represents a homecoming for Acton who grew up in what is now the City of Bayside.

The exhibition will feature a range of outfits, accessories and cosmetics in homage to Acton’s status as one of the first Australian designers to create the ‘total look’.

Acton was also celebrated for her trend setting outfits at the annual Melbourne Cup and the exhibition will feature one of her iconic Cup creations.

Snapshots: Prue Acton is a participant in the Virgin Australia Melbourne Fashion Festival’s Cultural Program Project Series 2016 and is supported by Museum Victoria.

Prue Acton will give an artist talk in association with the exhibition on 9 April.  Bookings essential via trybooking.com/KEYF

Ms Acton is available for interview.

Snapshots is a participant in the Melbourne Fashion Festival Cultural Program

Snapshots: Prue Acton
13 February to 1 May

The Gallery @ BACC
Bayside Arts and Cultural Centre
Corner of Carpenter and Wilson Streets, Brighton
Black Virgin Australia logo for Melbourne Fashion WeekCultural Program

From the curator: Nicole Salvo, The Gallery @ BACC

“Prue Acton was a trailblazer.  Not only was Acton one of Australia’s most lauded fashion designers she was also an outstanding business women whose creations captured the spirit and imagination of their time.”

“Her fascination with texture, colour and shape meant that she was deeply involved in the process of creating the works, designing original colour and fabric ranges which she had manufactured locally.”

High resolution images are available on request. Please contact Matt on 03 9599 4385.

Page last updated: 07 Apr 2016