Youth mental health campaign provides local response to national issue

20 February 2015

From 1 March to 9 June 2015, Bayside City Council will host 101 Days of YOU, a mental health campaign aimed at fostering positive self-image for young people across the municipality.

“With one in four young Australians currently experiencing a mental health condition and one in 16 young Australians currently experiencing depression*, mental health remains an important issue for all of us,” said Bayside City Council Mayor Cr. Felicity Frederico.

Council’s campaign will present positive messages to youth via non-slip, recyclable stickers placed on footpaths around schools, parks, sports clubs and public transport across Bayside. 

“Young people often receive a lot of negative messages about how they should act, how they should look and what they should aspire to be,” said Cr. Frederico.

“These messages can contribute to negative self-image leaving young people feeling dissatisfied with themselves and at risk of developing depression and unhealthy eating habits.”

“The 101 Days of YOU campaign has been designed to highlight the contribution young people make to our local community and encourage them to talk about the importance of positive self-image.”

Young Baysiders will be encouraged to take photos and share images of the stickers via their Instagram, Facebook and Twitter accounts using the hashtag ‘#101DaysOfYOU’.

The concept for 101 Days of YOU was developed by the Bayside Youth Ambassadors; a group featuring members aged 12 to 25, who work closely with Council’s Youth Services Team.

Developing the project in accordance with Council’s Youth Action Plan – Wellbeing for All Ages and Abilities 2013-2017, the youth ambassadors are passionate about making a positive difference in the lives of young people and raising their profile in the community.

The stickers carry a range of messages including:

  • Someone cares about YOU
  • There is only one YOU!
  • YOU belong in this world

A range of promotional activities including competitions across social media will run in conjunction with the campaign.

Stay tuned for further details:
Bayside Youth Services Facebook: facebook.com/baysideyouthservices
Instagram: baysideyouthservices  
Hashtag: #101DaysOfYOU 

For help or information visit www.beyondblue.org.au or call Lifeline on 13 11 14.

*Statistics provided by Beyond Blue: www.youthbeyondblue.com/footer/stats-and-facts


Page last updated: 20 Feb 2015