Sponsors

Bayside Christmas Carols in the Park Sponsorship

Bayside City Council’s Major Community Events provide an excellent platform to showcase your brand. Council together with its Media Partner, will offer opportunities to maximise exposure and awareness through a number of exceptional promotional opportunities, please contact Council's Events Officer on Ph. 9599 4444 or complete the 'expression of interest'

Through this sponsorship Council can also provide major stakeholders access to the Bayside Business Network which provides access to excellent business networking through a range of events, of which you can be a part.

Bayside City Council places great value on sponsor relationships and would like to take this opportunity to thank our existing sponsors for their continued involvement with the event.

The Event

As a community festival in every sense of the word Bayside Christmas Carols in the Park features local performers, involves local businesses in the capacity of vendors, event suppliers and of course spectators

More than 20,000 attendees
More than 200 performers
Association with the event charity
Association with community groups

The Market

A snapshot of the audience:

AB demographic (i.e. income status would be executive management, administrative or professional)
Primarily 30-40 years old with young children

Promotion

Event Songbook, over 3,000 distributed on event night
2 x 1/4 page ads in Melbourne Weely Bayside & - readership 91,000 x 2 (distribution)
1 x full page ad in Melbourne Weekly Bayside - readership 91,000
Billboards in various locations throughout City of Bayside
Event website, over 18,000 hits

The event undertakes a significant promotional campaign, including both advertising and publicity. While sponsor acknowlegement in publicity is difficult to control, event management ensures that each sponsor is recognised across all agreed advertising, as well as through mentions (by the Mayor and MCs) and signage on event day. The total reached through advertising and direct marketing is over 700,000 people, and branding was a part of each marketing component.

Large screen promotions

For the 2011 festival Council installed 3 large screens as part of our continued event improvement strategy. The aim is to enourage audience participation through the live feed and provide higher profile exposure for our community performers. These screens were also an additional opportunity for our event sponsors to gain exposure to an audience of more than 20,000 people. These screenings occurred between 4pm through until showtime at 7.30pm (event visitors begin arriving from 3.30pm and we ask that our vendors are ready to operate from 4pm).

Screen slideshow

View the 2011 pre-event slideshow.

Pre-event slidehow (PDF, 16,769KB)

Screen sizes

The projection was to the following screen sizes:

8m x 4.2m
4.8m x 2.5m
4.5m x 2.7m

Installation of the screens for the 2012 event is not yet confirmed and is dependant on budget and sponsorship opportunities.

Partner Categories

There are a variety of partner categories available for consideration, Council will work with each partner to determine how the partnership can be mutually beneficial. Below are some opportunities that may fit with branding opportunities sold either individually or as part of an overall sponsorship.

Fireworks Naming Rights
Santa’s Presenting Partner Elves
Food Court Naming Rights
Information Centre Naming Rights

Visitor Survey Results

A survey of festival attendees, recording the responses of over 120 guests. A summary of significant results follows:

Just under two thirds (75%) of respondents were Bayside residents.
Most (90%) came specifically to the Festival
The local paper (73%) was mentioned most often as how respondents became aware of the Festival. 14% became aware through radio or other advertising with 12% from brochure distribution.
Just over 63% had reportedly attended the festival before.
77% indicated they ‘definitely’ or ‘probably’ will visit the Event again.
65% indicated that they would recommend the event to family and friends.
When rating their experience at the Event 52% rated it as ‘excellent’ with 39% rating it as ‘good’- i.e. 97% of respondents reported a positive experience.

The feedback received through debriefs with vendors, Council staff and Bayside residents/visitors suggests that Bayside Christmas Carols in the Park is achieving its goals.

Marketing Deadline

The program for Bayside Christmas Carols in the Park goes to print on at the 19 October 2012. This is only relevant if branding/naming rights on advertising are attractive opportunities – however meeting these deadlines will ensure the greatest return on investment even if advertising is not one of your core reasons for partnering with Council.

Conclusion

Bayside Christmas Carols in the Park enjoys a mutually beneficial relationship with its valued sponsors and strives to provide each event partner with a significant return on investment.

We value sponsorship support and hope that these partnerships continue long into the future.

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