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Bayside's customers

The City of Bayside includes the suburbs of Beaumaris, Black Rock, Brighton, Brighton East (part), Cheltenham (part), Hampton, Hampton East, Highett (part) and Sandringham. The northern boundary is a mere 9 kilometres from Melbourne's CBD; quality of life in Bayside is greatly enhanced as a result of this access to central Melbourne's employment, educational and cultural infrastructure.

People walk along the footpath in front of the Steak Out Meats shop.

Bayside customers today

Our comprehensive demographic data comes from the 2011 Census. On Census night, there were 90,475 persons counted in Bayside. The Australian Bureau of Statistics estimates the figure being closer to 101,321 in 2015.

The main characteristics of those residents included:

  • an average age of 42 (six years above Melbourne average)
  • 38% of residents aged 50 and over
  • couples with children as the most common household type
  • a majority of Australian-born residents (71%) with 12% of residents born in a non-English speaking country
  • Greek, Italian and Russian as the main non-English languages spoken, plus a small but increasing number of Mandarin speakers.

There are several key indicators in which Bayside differs markedly from the Melbourne average. For example, the median weekly household income in Bayside in 2011 was $1826 compared to $1333 in Melbourne as a whole. The number of households renting is 21% in Bayside compared to 27% Melbourne-wide and the number of people with further education (bachelor degree or higher) is 35% compared to 24%.

Economically, the gross regional product of Bayside in 2015 was estimated to be worth $4.24b (National Institute of Economic and Industry Research forecast) with almost 31,000 local jobs, 12,500 local businesses, and 49,745 residents in employment. The largest employment sector in Bayside is health care and social assistance.

Discover our retail villages

Bayside's retail villages have it all on hand for everyone, from residents with everyday shopping needs to visitors looking for first-class wining and dining.

Bayside customers tomorrow

Bayside's population is forecast to increase to 112,968 people by 2026, representing 10% growth over the decade. By number, the greatest growth will occur in Sandringham, Highett, Hampton and Brighton, but in percentage terms, the largest changes will be in Cheltenham, Highett and Sandringham.

A growing population obviously means a need for more housing. With land at a premium, Bayside will contain more apartments and townhouses than today, so development will continue to be a major talking point within the community. Bayside will also have increasing proportions of group households, single-person households and couple households (without dependents) by 2026.

The age profile of Bayside will change. Significant growth is forecast in three age groups: 70–84, 18–24 and 25–34 years. As a result, heath and allied care for older residents will become a major priority, as will the creation of jobs in the creative and service industries, and more leisure-based businesses, particularly for young adults.

The changes within the make-up of the community will see the local economy change. In line with national trends, knowledge-based services will be dominant, and within Bayside, health care is expected to be the largest growth sector. Unsurprisingly, there is likely to be a decline in traditional manufacturing, while changes are expected to continue in retail and hospitality, including online retail, casual dining and new supermarkets.